Beautiful this compact phlox most certainly is; as for bold, well, the pinky white flowers with greenish edging are definitely distinctive, so we are not going to argue. Phlox Bold and Beautiful is a good choice for late summer and early autumn colour in the garden. Sun or semi-shade. Any reasonable soil. 18 to 24 in. 2 litre pot.


Introduced some 10 years ago (2008, to be precise) by Dutch nurseryman Jan Verschoor, Phlox Bold and Beautiful really does live up to its name, with the colouration of the flowers being especially distinctive. These are essentially whitish-pink with yellowish-green edges and lighter dashes, with no one flower being exactly similar to its fellows on the large rounded flowerheads. Look up close and you will see what we mean. One of the great attractions of phlox is the fact they are nicely scented, and Bold and Beautiful is no exception, so it will please the nose as well as the eyes!

We are guessing that this phlox is named after the long running American soap, billed as ‘The saga of high fashion glamour, honor, romance, passion, and most importantly, family’, which first aired way back in 1987 and is still going today (or certainly as of 2019), more than 6700 episodes down the line. Now that’s longevity for you, though Coronation Street and The Archers might dispute that. If you are into US soaps set in the fashion industry, here’s the website.

Easy on the care front, phlox need little more than a bit of deadheading and cutting back before or after winter.

Phlox Bold and Beautiful is a hardy perennial with heads of scented green edged pinky white flowers from summer into autumn suitable for sun or semi-shade.

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